As a marketing guy, one thing I always advice my friends-cum-clients is don’t believe in marketing for establishing yourself in the longer run. At the end it is the product or service you offer is going to decide your businesses future.
I’m not a big fan of burgers and thus I neither have any inclination towards McDonalds nor disorientation for Burger King. If you allow me to rate, I will give perfect 10 to the agency LOLA MullenLowe for this Clown campaign created for Burger King.
Credits: All rights of images are reserved by the concerned brand.
Burger King thinks every child deserves a happy, clown-free party
“Birthdays Should be Happy” is a cheeky new outdoor campaign by BURGER KING® designed to advise parents and relatives everywhere to make the right decision when choosing a party location. It´s much better to see your child smiling with a King Jr. meal in his hands, than crying on her special day.Source: http://lola-mullenlowe.com
LOLA MullenLowe has worked perfectly to make Burger King winner in the big mad world of burgers. As an agency they have done their job – witty, to the point and eye catching.
But the real question is – Will Burger King win the hearts or say empty stomachs of their customers?
IT IS THE BURGER WHICH WILL MAKE THEM WIN. EVERY TIME.
In the war to gain market and create a brand identity it is important to use best of marketing efforts but the business needs to catch the pulse of their customers first. Go through the comments on social media for the Burger Kings ad – most of the comments from public are praising the ad, some are acknowledging their fear of clowns tagging their friends but sadly many are suggesting Burger King to first improve their product quality. Many are also of opinion that BK should avoid this mud slinging business and rather focus on their products.
Yes, it is important to have a buzz around your brand or business, a good marketing can make you achieve that buzz (sometimes) but don’t expect that to convert into increased revenues (always). At the end, it is more important for a brand to have people believing and loving in their product/ service.
McDonald’s marketing team can/ may come out with an equally witty campaign but right now all they have to do is smile, take screenshots of public negative comments on Burger King and share them.
Tip for businesses:
WORK TOWARDS QUALITY OF YOUR SERVICE/ PRODUCT, THEY WILL DO THEIR OWN MARKETING. WHEN YOU ARE READY TO GO FOR A BIGGER WAR, USE MARKETING AS AN ADDED ARMOUR IN YOUR KITTY.