I’m sure you have been there – Trying to communicate an idea or a concept to your prospective customer.

You used the best copywriting techniques to keep your proposed solution as simple as possible. As the popular acronym goes – “KISS – Keep it Simple, Stupid.”

But your simplicity was outright rejected or was discounted so heavily that you yourself started having doubts about your ability and your proposed solution.

Well, when we are trying to convince an idea to our customers or colleagues or society in general, we want that idea to be simple enough for them to embrace it. However, if the idea is too simple they won’t value it and won’t embrace it.

That’s a simplification paradox.

Let’s try to simplify that 😉

If the idea you are trying to convey is simple there are high chances of it getting rejected.

The other person feels your idea is too simple and doesn’t need his/ her attention. In other words, when someone is a “novice” and they are learning about your idea for the first time, they start with a mental stage of “Unconscious incompetence” – They don’t know what they don’t know. They know it’s too simple.

That’s when it becomes your responsibility to help them move towards the next step – The “Learner” stage. It is at this stage the other person starts realizing that there is much more complexity in the idea than they initially thought. That’s the stage they reach the position of “conscious incompetence”.

With continuous coaching/ self-learning, the person moves towards the “Expertise” mode. This is the place they start developing an “Unconscious competence” stage.

Basically, if you see the “seemingly” simple graph – The novice person found a proposed idea too simple. You, standing as an expert in a given field knew your idea was quite simple for the given problem statement. We both had a perspective of simplicity. The real task is to take the person on the journey so that the other person values the complexity involved in the idea and thus your simplicity is valued.